What is Better Than Going Viral?
Virality is in high demand.Everyone on social media wants their posts to have more likes, shares, comments and re-posts. There is an deep emotional high that fills the soul when you see your post is getting lots of attention.Believe me, I know.Inspired by my gorgeous wife, on February 12, 2014, I created a video post in which Michael Scott from The Office (Steve Carell) is furiously and repeatedly screaming "no," at the unholy snow that has rocked (and will rock) the NJ/NY area. It was the perfect way to capture my reaction to the weather, which forced me once again to painfully shovel my car out. I had no expectation for the post's success.Since then, the video has gone viral on Facebook. 37,000 users shared it from its original source (my page) and over 90,000 users shared it from other copycat sources. It's on YouTube as well with over 3,000 views.This claim to small fame endowed me with a serious rush of excitement, glee and pride. Close to 30,000 people shared my post. "Joey Sforza" was hurled into the news feeds of the masses. More and more people were liking me!I experienced this emotional high because my heart craves community and attention. I yearn for friendship and being known, because when friends know you, you feel complete and full and okay.This is why we strategize what kind of post will gain the most attention, so others can see us and we can feel known!Emotional highs of course eventually become lows, and as quickly as the attention comes, it will go. It simply cannot fill our heart's need for community and attention. Other people cannot be our ultimate life sources. We are all finite and broken, so when we try to make others fill deep emotional needs, they'll fail us.What I'm saying is that even my wife, whom I love and care for and will be with forever, cannot meet my needs in way that makes me whole. We can certainly have a wonderful friendship, but in the end we are both finite people who need greater sources of fulfillment.This is why I (and you) try to go for the greater likes, shares and views on social media. People naturally crave more. But my wife and social media ultimately cannot fill the deepest needs of the human heart.God can, though. He created us to commune with and be known by Him; therefore only He can truly satisfy these needs. In constantly trying to replace God, we commit what the Bible calls "sin," separating ourselves from knowing and being known by God, who is holy and perfect.Thankfully, God sent Jesus to make things right! Unlike us, Jesus lived the perfect life in relationship with God. He then bridged the relational gap between us and God by dying on the cross and rising again! He is the way for us to be reconnected to God. By trusting in Jesus, we get the ultimate attention from God the Father.Virality on social media certainly has its high and its fun, but Jesus is way better than going viral.